Jeni's Splendid Ice Cream — COURTNEY ROBINSON / copywriter + storyteller

Concept

Jeni's is made to taste like no other.

The way an ice cream finishes can tell you a lot about the way it starts. Most ice cream makers flavor a generic ice cream mix. Jeni’s is made from scratch using grass-grazed milk and whole, organic ingredients to create an ice cream experience unlike any other.

Project
Jeni's Splendid Ice Cream

Tagline
Like Nothing You've Ever Tasted

Deliverables
Out-of-home, retail, social, merch

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Jade Giddeons / AD

Out-of-home

  Retail
 / Grocery

  Retail
 / Jeni's Ice Cream Shops

Social

Candles & car fresheners / So your nose doesn't get jealous of your mouth

Brambleberry Pie

Gooey Butter Cake

Pineapple Upside Down Cake

Lemon & Blueberries Parfait

Pint Bowls / Jeni's is ice cream like you've never tasted, so there's no shame in diving face-first into one of our pints, but that doesn't mean anyone wants to be caught doing it. So we made ceramic "bowls" perfectly sized to disguise your favorite Jeni's pint.