There are two types of people in this world: those who claim to be dog people and those who actually are. The former are wannabes. They treat their dogs like accessories, touting them like the latest Chloe handbag and dressing them in outfits to match their #mood. Wannabe dog people want to make their dogs human. Real dog people do not.

Real dog people treat their dogs like dogs because they want them to stay that way. This doesn’t mean they love their dogs any less. It means they love them for what they are: happy-go-lucky, fun-loving, furry potatoes. Real dog people know that the real reason we love dogs so much isn’t because they’re “basically human,” but because they’re definitely not.

Greenies keeps your dog a dog by making fresh breath taste like natural instinct. Because dogs don’t use toothbrushes to clean their teeth.

Greenies. Let Dogs Be Dogs.

Suicide isn’t an answer. It’s a question—of strength, of meaning, of worth.

But when life feels like being trapped in a burning room, windows become doors—no matter what floor. Our focus shifts from survival to escape. 

When suicide becomes an option, life is called into question. 

Answer it with an ask.

Here to Help. Just Ask.

Something about drinking bubbles from an aluminum can with a fake Frenchy name makes people feel fancy. But LaCroix isn’t French. And we wouldn’t call ourselves fancy, because fancy has no flavor. The expectations make it boring and the bullshit makes it tasteless. Fancy isn’t fun. But phancy is. Phancy is fancy without the fucks. It’s fancy without the fancy posturing. It’s 100% natural and 100% bullshit-free. 

And it comes in 21 flavors.

LaCroix. Up Your Phancy.