You don’t have to have all the answers. You just have to ask the question.

Society teaches us to speak around suicide rather than directly at it. Myth scares us into believing that asking someone if they’re suicidal or are having thoughts of suicide will plant the idea in their head.

LGBTQ youth are 4x more likely to attempt suicide than their cisgender, heterosexual peers. 1.8 million consider suicide each year. We know how to help—by listening, talking and asking questions. But too often, we’re afraid to ask the most important one: Are you suicidal?

This campaign seeks to change that by posing the questions were all too afraid to ask and giving us no reason not to.