Concept
Swipe Right for Fear
Cedar Fair Haunt is packed with mazes, scare zones, and creepy monsters. But young adults think they have aged out of it. So to attract them, we went to an even scarier place … DATING APPS.
The result: Increased event awareness, increased ticket sales, and a total of +1,198,398 impressions (+34K bonus impressions) with +2,066 clicks to site.
Brand
Cedar Fair Entertainment Company, amusement parks
Deliverables
Social activation, TV
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Carlos Fernandez / GCD
Seth Schreiber / AD
