The launch of the new all-electric Taycan marked Porsche’s shift from combustion to electric.

And with it came the need to shift brand perception amongst a key growth market: younger females.

To be seen as more than just aspirational, but relevant.

And who better to sell Millennials on Porsche than the woman who has sold them everything else?

Enter: The Revolve Girl.

The face behind “add to cart,” online shopping icon Ludi Delfino finally got her due when this tweet went viral:

The internet blew up. Everyone was talking about the Revolve Girl.

We needed a model for our Taycan Driving Scarf. And we couldn’t think of anyone better than the woman who has sold millennials on everything else. The trusted face of online shopping: Ludi Delfino.

Porsche X Revolve: This lead to an even bigger partnership with Revolve.

Leaning into the moment

We needed a model for our Taycan Driving Scarf. And we couldn’t think of anyone better than the woman who has sold Millennials on everything else. The trusted face of online shopping: Ludi Delfino.

Porsche X Revolve: This lead to an even bigger partnership with Revolve. Including exclusive events at Porsche Experience Centers.

People talked.

Our scarf was all over social media. Porsche was being talked about in a new way. With a new audience.

And they weren’t just wearing our scarf.

They were driving in them and showing off the new Taycan to their millions of followers.