Concept
BIC goes the distance.
BIC Cristal is the OG ballpoint pen. It’s inexpensive, long-lasting and reliable.
To remind casual pen users that BIC Cristal is a powerful pen, we leaned into one pretty incredible fact: There are 3 kilometers of ink in every barrel.
Brand
BIC Cristal
Tagline
Remarkably Long-lasting
Deliverables
Long-form print
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Chrissy Boals / AD
