Nydree Flooring

The Pristine Collection

Product naming, verbal identity + Messaging

The Brand

Nydree Flooring manufactures acrylic infused, engineered hardwood flooring. Engineered hardwood combines the irreplicable beauty and feel of real wood with the unmatched durability of acrylic resin to create wood flooring that lasts—even in the most trafficked spaces. Find more information about Nydree’s manufacturing process here.

The Product

Prized for its natural aesthetic and depth of color, Nydree’s oil finished, acrylic infused flooring line brings the richness and warmth of an oil finish to high-traffic residential and commercial spaces.

The Concept

Oil finish celebrates the honest beauty of wood, enhancing its organic tones, textures and warmth for an unmatched purity of aesthetic. Purity is a certain kind of truth—a raw truth, the kind that’s only found in nature. True to the wood, Nydree’s line echoes the romantic notion of untrammeled wilderness; a world unsoiled by man—raw, pure, pristine.

THe Product Name

The Pristine Collection

Product Look Book

This product look book, which excludes the shots of the individual products within this line, was sent to Nydree’s primary targets, hospitality and high-end residential architects and interior designers, to introduce them to and get them excited about the new product line.

Find the complete product brochure, click here.

Product Sample Back Label

This label is placed on the back of all finish samples within the Pristine Collection.

The Pristine Collection Introduction Letter

This letter was sent out to all of Nydree’s independent sales representatives, along with a physical product sample, to introduce them to the Pristine Collection. Because Nydree uses independent sales reps, who almost always carry more than one wood flooring brand, it was important to get them excited to about the new line and reiterate Nydree’s commitment to helping them grow the sale of Nydree products.

Product Sample Box

Material sample libraries at architecture/interior design firms tend to be jam-packed with sample boxes and binders due to the lack of shelving real estate. So, it was important that the Pristine Collection sample box both stood out on the shelf and clearly indicated what the box housed in order to make it easy for designers to pull when seeking a wood flooring product for an upcoming project.