Idea
Nydree’s new oil finish reveals wood at its most honest.
Engineered hardwood in its purest/nostalgic natural form.
The Brand
Nydree Flooring manufactures engineered hardwood flooring. Engineered hardwood combines the irreplicable beauty and feel of real wood with the unmatched durability of acrylic resin to create wood flooring that’s engineered to last—even in the most trafficked spaces. Find more information about Nydree’s manufacturing process here.
Nydree Flooring’s new oil-finished collection combines the natural beauty of wood with the durability of acrylic resin to
Nydree Flooring’s engineered hardwood combines wood’s natural beauty with the unmatched durability of acrylic resin to bring to withstand the highest traffic environments.
Nydree's new collection brings the natural warmth, richness and depth of a traditional oil finish to high-traffic environments hardwood flooring engineered to withstand the highest traffic environments.
The Product
Nydree’s new oil finished, acrylic infused collection brings the natural richness and warmth of real wood to high-traffic residential and commercial spaces.
The Concept
Nydree’s new oil-finished collection celebrates the honest beauty of wood, enhancing its natural tones, textures and warmth for an unmatched purity of aesthetic.
True to the wood, Nydree’s line echoes the romantic notion of untrammeled wilderness; a world unsoiled by man—raw, pure, pristine.
Nydree’s new oil finish reveals wood at its most honest. It deepens natural color, highlights organic texture and lets the material speak for itself.
It reveals wood at its most honest. That purity feels untouched, evoking landscapes shaped by nature rather than man. Raw. Authentic. Pristine.
The Name
The Pristine Collection
Brand
Nydree Flooring
Product name
The Pristine Collection
Deliverables
Positioning, brand identity, product naming, collateral, direct mail