Idea
Nydree’s new oil finish reveals wood at its most honest.
Engineered hardwood in its purest/nostalgic natural form.
Nydree engineered hardwood brings the look and feel of real wood to high-traffic commercial and residential spaces. (Read more about Nydree’s manufacturing process here.)
The brand needed a name, identity and story for their new oil-finished line.
The Product
Nydree’s new oil-finished collection reveals wood at its most honest.
An oil finish deepens natural color, highlights organic texture and lets the material speak for itself. The result is a finish that feels pure, unfettered and true.
It's this sense of unfettered beauty that inspired the name: THe Pristine Collection
Nydree’s new oil-finished collection celebrates the honest beauty of wood, revealing its natural warmth, texture and character rather than of covering it.
True to the wood, Nydree’s line echoes the romantic notion of untrammeled wilderness; a world unsoiled by man—raw, pure, pristine.
The Name
The Pristine Collection
Brand
Nydree Flooring
Product name
The Pristine Collection
Deliverables
Positioning, brand identity, product naming, collateral, direct mail